Insights, Tips & Case Studies
Actionable link building strategies, SEO breakdowns, and web development guides from the Lynkup Digital team.
The Benefits of Monthly SEO: Why Ongoing Work Beats One-Off Fixes
Discover the real benefits of monthly SEO: compounding traffic, algorithm protection and AI visibility. See costs, timelines and when a retainer pays off.
How to Choose an SEO Agency in London: Costs, Red Flags and Questions to Ask
London has over 2,390 SEO agencies charging anywhere from £495 to £20,000 a month for what sounds like the same service. This guide breaks down what SEO should actually cost in 2026, the 7 red flags that show up in the first sales call, and the 10 questions that separate real operators from salespeople.
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Hand-Coded vs WordPress for UK Small Business Websites
Your web designer says WordPress. A developer friend says that's bloated. The hand-coded vs WordPress decision isn't really about code, it's about how often you publish, who maintains the site, and what you'll pay over five years. Here's an honest comparison for UK small businesses, including a ten-minute audit that tells you what your current site actually costs.
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